This book is co-authored by Jay Conrad Levinson (The godfather of Guerrilla Marketing) and David E. Perry (Recruitment Guru). This amalgamation of two very relevant skill sets lends itself to a book, which poignantly captures what the job hunt is abou…
May 13, 2012 | 0 comments | View Post
I love courageous people. Today my hat goes off to a young university grad I know. He’s had multiple offers over the last few months and each time we reviewed them he’s always had reservations on accepting. I like that. Bob knew what he wanted BUT he wasn’t finding it – until I suggested he write down the 5 companies he really wanted to work and why they should hire him. This is perhaps the most difficult part of looking for a job – especially a first job out of school. But he did it. Then I suggested he write the president of each of the firms in his order of preference and explain why they should hire him. Essentially the letter was used to detail why he wanted to work for them – not the company but the actual owner or President explaining specifically what he could offer. The first letter went out a while back and we really hadn’t bumped in to each other until yesterday. Turns out his number one pick was so impressed with his forwardness that she flew someone out to meet him. They offered him a job on the spot. But wait, it gets…
Feb 14, 2012 | 0 comments | View Post
There are certain unwritten rules that if you adhere to will increase your chance of getting the attention you deserve. Give Your Readers What They Want You have 6-30 seconds to convince a reader that your resume warrants a complete read, an investment on their end of 5-6 minutes. A recent poll I conducted among fellow recruiters revealed most spend less than 15 seconds on the first page of your resume. Most, in fact, never get past the email note or cover letter, let alone your carefully worded “Objective” and, frankly, human resource managers are no better. No one has time to waste waiting for a Job Seeker to get to the point… so the first rule of resume writing is to construct your resume so the Reader gets the information they need fast. A little advance planning is called for. Be Relevant. Presumably the reader has a job you’re interested in, so show how your experience fits their requirements. Don’t assume people can or will “read between the lines” – they don’t have time. It’s not their job and they don’t care about you – yet. Target your Reader. You need to understand who your “reader” is because –…
Feb 21, 2012 | 0 comments | View Post
A: Job ads are designed to arouse your interest and entice you to apply. So often times it’s what ever goes – from the “team” you’d work with to the technology or even the location. Recruiters always ask themselves what sets this opportunity apart from everything else out there especially if the job isn’t deemed to be glamorous. They’re selling "sex" and "power". Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.
Feb 27, 2012 | 0 comments | View Post
In a competitive job market, resume lies have become more and more commonplace. A recent study by the Society of Human Resource Managers revealed that 53% of people have lied on their resume, and 70% of college students would create a resume fib if it…
Mar 01, 2012 | 0 comments | View Post
Do a competitive analysis on one of your targeted employer’s products and send it to them. People assume that all companies keep up to date on their competitors, but this is rarely the case. Most companies don’t have the budget or the ability internally to keep on top of innovations and best practices so your piece will likely be most welcome. Focus on companies that are direct competitors with those you want to work for, not your own company. Potential employers need to get something out of reading the piece. Use graphs and charts wherever possible because people like visuals. Make it only as long as it needs to be. Ask for an opportunity to discuss your findings with the hiring manager if they’re interested. Offer to share your primary research if they’re interested. Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.
Mar 05, 2012 | 0 comments | View Post
The intangible value of being — that’s what the new knowledge economy is all about – Knowledge Value + Personal Branding. Veteran information age guru Stan Davis confirms some insights into the increasing value of people in today’s economy. A person’s "value" is just a measure of how much someone is willing to pay to obtain something from them. In Blur, Davis and Meyer make the point that the boundaries between your work life and your home life are disappearing. In fact, today the rate of change and the depth of connectivity are so fast that every person, product, service and company are blurring together. Computerization and communications have made us all a linked community. There are, for example, nine times more computer processors in our products than in our computers — nine billion CPUs in items like phones, hotel keys, consumer electronics, day planners and cars. (ford motor company’s latest cd’s showcase technology built into their new cars , including As products are more driven by software, they become easier to link together. Intelligence and information become the key value being offered in a consumable product (some 90 percent of the value of a new car is estimated to…
Mar 06, 2012 | 0 comments | View Post
I’m the boss and you’re going to be working for me!
Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.
Mar 12, 2012 | 0 comments | View Post
I do not endorse job search sites – however ExecuNet has always been the exception because of the results obtained by senior people who take the time and make the effort to engage with the site’s features. There are tons of stories throughout Guerrilla Marketing – many of which came from successful job hunters who use ExecuNet. Here’s just one of them provided by Lauryn Franzoni, Execunet’s Managing Director [and a real class act]. Now, in her own words. "A methodical strategy paid off for this ExecuNet member who was very active in her local human resources groups. She contacted the national headquarters for the names of local chapter presidents, and mounted a campaign of contacting each one every two months. Her persistence paid off when she received an offer. " Proving once again, that a direct line is often the shortest distance between two points *********************************************************** Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for Job Hunters blog and download the free audio CD.
Feb 13, 2012 | 0 comments | View Post