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Category: Resumes

Resumes: The Unwritten Rules of The Game.

There are certain unwritten rules that if you adhere to will increase your chance of getting the attention you deserve. Give Your Readers What They Want You have 6-30 seconds to convince a reader that your resume warrants a complete read, an investment on their end of 5-6 minutes. A recent poll I conducted among fellow recruiters revealed most spend less than 15 seconds on the first page of your resume. Most, in fact, never get past the email note or cover letter, let alone your carefully worded “Objective” and, frankly, human resource managers are no better. No one has time to waste waiting for a Job Seeker to get to the point… so the first rule of resume writing is to construct your resume so the Reader gets the information they need fast. A little advance planning is called for. Be Relevant. Presumably the reader has a job you’re interested in, so show how your experience fits their requirements. Don’t assume people can or will “read between the lines” – they don’t have time. It’s not their job and they don’t care about you – yet. Target your Reader. You need to understand who your “reader” is because –…

Feb 21, 2012 | 0 comments View Post

Resume lingerie: How to get invited to the party!

Like lingerie, the purpose of a good resume is to heighten the reader’s interest in what’s possible. What might be if only… It’s not your life story [nobody cares]. It’s not a manual [no one has time to read it]. It’s not a manuscript [you’re not that interesting]. It’s a marketing brochure. Your resumes only purpose is to pique their curiosity: To get you a face-to-face interview. That’s it. Contrary to popular belief, you don’t have 10 seconds to make an impression you have 6 seconds, or worse 3 seconds if the company has no opening and your just networking. That’s the harsh reality. The truth bites. Now you know why the analogy applies. Sex sells. Are you desirable? Your resume must be eye-candy in a sea of deadly dull and boring black & white résumés or you’ll miss your opportunity to impress them and regale them with your accomplishments. Don’t save the best to last. It won’t get read. Lead with your best foot. Put your accomplishments up front and if you haven’t yet figured this out —- the names of your clients or better yet their logos strategically placed in your resume will get an employer’s attention —…

Mar 20, 2012 | 0 comments View Post

In résumés, cutting the fiction reduces the friction

It’s okay to sell your strengths (and admit your weaknesses), but recruiters prefer you back it up with hard facts, ROMA LUCIW writes: Nothing in the job interview alerted Lorna Hegarty to the candidate’s lie. It was only after a routine check with the company where he worked that she learned his term there was closer to 18 months rather than the three years he had claimed. When Ms. Hegarty asked for an explanation, the applicant said part of his working stint had been on contract. But that also turned out to be untrue. Several awkward phone calls later, his credibility fading fast, he withdrew his application. See the Globe & Mail article for the balance of the article. Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.

Mar 26, 2012 | 0 comments View Post

Marketing and your resume

I subscribe to several e-newsletters. One perennial favorite is Dan Kennedy’s. Dan is a professional marketer like my co-author Jay Levinson. His latest newsletter contained the following quote which is applicable to job hunters: "The spider looks for a merchant who doesn’t advertise so he can spin a web across his door and lead a life of undisturbed peace!" The two main reasons businesses of any kind fail are: 1. They don’t market and advertise. Sadly most new business owners spend their money and their time on everything other than marketing. 2. They don’t market the business effectively. You can spend a ton of cashola on marketing and not get any results if you are not following a proven direct marketing system. Take a look outside your door and make sure that there isn’t a spider getting ready to spin his web. So how about you job hunter? Are you spending your money and time focusing on the right things? Is your list of prospects honed to a razor sharp edge? Is it a list of your top 10 employers or top 100? My experience is that a list of 10 employers is doable. A list of 100 is too…

Apr 03, 2012 | 0 comments View Post

Why your traditional resume isn’t working for you

Non-Guerrillas do the following when they are looking for a job: -write a resume that details their responsibilities, -ask their friends and neighbors if they know of any job openings, -respond to newspaper ads, and -a few of the tech savvy ones will reply to job board postings. That’s it. That’s not enough anymore because that’s the bare minimum everyone else does too. Non-Guerrillas can count on the competition for the few advertised or known jobs to be fierce. Good luck to them. Your resume is a marketing tool. Does it include a statement about your background that’s so powerful that it transforms the reader’s initial scan into a lengthy read and then into a call to you? It has to. When you send off your resume, whether you’re replying to a specific opportunity or trying to uncover a hidden need, your resume needs to be read if you want to be considered. Many people are under the false perception that just because they’ve gone through all the trouble and agony of producing a resume, someone is actually going to read it and care. The fact of the matter is that you have somewhere between 6 – 10 seconds to…

Apr 10, 2012 | 0 comments View Post

eXtreme Resume Makeovers

Stand Up and Stand Out I get a lot of flack for some of my ideas but between you and I — frankly you know you’re doing something right when people start copying you’re work. My eXtreme 1-page resume make overs are a good example. I’ll save you the boring details but suffice it to say the average resume is a boring collection of pulp fiction. Here’s a typical resume Download john_walton_before.pdf and here’s the same resume reduced to one page Download john_walton_after.pdf with the salient features up front. Which would you be more inclined to look at and read if you where an employer – especially if it was sent unsolicited and you had no clearly defined open position? The answer is the "After" one. And that’s the ONLY right answer. If you’re the type who likes to copy or extrapolate you’ll find 25 more examples here but I warn you they’re not free. Having said that – what’s your time worth? if you make $50k per year it’s $25 per hour. If your experience with unemployment fits the norm then every extra day you look for your next gig costs you $200. The average job search is 180…

Apr 17, 2012 | 0 comments View Post

The Ultimate Resume Guide

The Ultimate Resume Guide Your typical resume is a bland lifeless boring 8 1/2 x 11 piece of paper which most hiring managers dread reading. Like a Black & White television it’s capable of getting your story across but – as they say – it ain’t very engaging. It’s competing for their attention in a world of MTV and You Tube. Guerrilla Job Hunters use modern marketing principles like graphics and color to grab a reader’s attention. This guide takes you step-by-step through the process of building a resume that will make employers beg to interview you. It’ll help rev up your current resume OR show you how to do a 1-page Guerrilla one. As a bonus you’ll get 25 One-page Guerrilla Resume make overs to "borrow" ideas from. Just click here: and refer to "You Inc." the zebra in the bottom right hand corner of the screen. We’ll send you the latest version. How to use research as a competitive advantage in job hunting The most obvious change in job-hunting is the advent of the Internet. In the old days people would wait for the Sunday paper and check the classified section to see who was hiring or they’d…

May 01, 2012 | 0 comments View Post

Guerrilla Resumes – Quickly and Easily Get the Job You Want – Guaranteed

Well, according to the U.S. Census Bureau, the median annual income was $50,233 in 2007, the latest year for complete figures. Which means that every week without a job costs you about $966.02 in lost income — or more. via www.guerrillaresumes.com

Mar 23, 2010 | 0 comments View Post
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