I’m the boss and you’re going to be working for me!
Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.
Today we buy the value implied by our favorite brands, and Employers do the same! Do you buy generic beer? Clothes? Cars? Not likely. Personal Branding Why personal branding is critical for you today: Employers are looking for results. Results demonstrate Your Qualities, which satisfy Their Value Requirements. Employers are not buying generic beer. They will buy the intangible Qualities implied by your brand (you are Nike too). How Do You Create a Brand – without a million dollar budget? It’s pretty simple actually. Personal Branding is all about making yourself stand out so that people trust you and are interested in you. To do this you borrow your previous employers Brand (names, slogans, and logos) to create an identity that is memorable and desirable to the people you want to reach. For your cover letter this means name-dropping which projects you worked on or which clients you sold to. Be specific. Be detailed. Sell the sizzle AND the steak. For your resume it may mean taking the logos (with permission of course) of the companies you worked for or product you developed and putting them on your resume for extra punch. Nothing will get an employer’s attention faster than…
It’s easy to get down in the dumps about your job, especially every Sunday night when you realize that the next day is Monday and you have to go to work again. But some careers out there do more than just give workers a case of the Mondays. While people in these fields may be thankful to have a job (the unemployed tend to have higher rates of depression), not every career field is equally fulfilling. Whether it’s the hours, the work itself, or, more than likely, a combination of it all, these professions have higher rates of depression or suicide than most. via www.businessinsurance.org It’s just as easy/hard to find a great job you’ll love as it is to find one you’ll hate… here are a few you might want to consciously consider avoiding!
We don’t have a lot of money to give you but we sure have fun together on the weekend!
Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audi…
Here are some of my favorite phrases and what they really mean. Phrase You probably think What it really means What you can do about it Phrase: Self-starter You probably think This job requires a great deal of initiative What it really means You’re on your own. Remember that old saying “sink or swim”. Here’s where the rubber really meets the road cause your on your own baby! What you can do about it Go to Google and run a search with the name of the company as well as the word resume. This will return the resumes of people who used to work at the firm. Call them up and ask them what it’s like to work there. Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.
Like lingerie, the purpose of a good resume is to heighten the reader’s interest in what’s possible. What might be if only… It’s not your life story [nobody cares]. It’s not a manual [no one has time to read it]. It’s not a manuscript [you’re not that interesting]. It’s a marketing brochure. Your resumes only purpose is to pique their curiosity: To get you a face-to-face interview. That’s it. Contrary to popular belief, you don’t have 10 seconds to make an impression you have 6 seconds, or worse 3 seconds if the company has no opening and your just networking. That’s the harsh reality. The truth bites. Now you know why the analogy applies. Sex sells. Are you desirable? Your resume must be eye-candy in a sea of deadly dull and boring black & white résumés or you’ll miss your opportunity to impress them and regale them with your accomplishments. Don’t save the best to last. It won’t get read. Lead with your best foot. Put your accomplishments up front and if you haven’t yet figured this out —- the names of your clients or better yet their logos strategically placed in your resume will get an employer’s attention —…
It’s okay to sell your strengths (and admit your weaknesses), but recruiters prefer you back it up with hard facts, ROMA LUCIW writes: Nothing in the job interview alerted Lorna Hegarty to the candidate’s lie. It was only after a routine check with the company where he worked that she learned his term there was closer to 18 months rather than the three years he had claimed. When Ms. Hegarty asked for an explanation, the applicant said part of his working stint had been on contract. But that also turned out to be untrue. Several awkward phone calls later, his credibility fading fast, he withdrew his application. See the Globe & Mail article for the balance of the article. Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.
More hiring happens during Xmas than you would imagine. I’ll blog another day on the reasons – in the meantime are you ready? Here are six questions many employers use to get at the true motivation of a job hunter. Can you answer them? Your answer needs to role off your tongue without much thought. You need to appear relaxed and confident in your answer. For sales people this is easy because it’s a feature-benefit discussion with you as the product. 1. What five or six adjectives best describe you? 2. If we had three or four close associates with us and asked them to describe you, what would they likely say? 3. What aspects of the work environment did you feel you had greatest influence and impact? 4. In which of your past work environment did you feel you had the least amount of influence and impact? What caused these feelings? 5. From a job standpoint, which of your past positions did you least enjoy? Why? 6. In which of your past positions were you most motivated and productive? a) What work factors accounted for this motivation? b) What factors most affected your positive feelings? c) The absence of…
10 Reality Checks of Job-Hunting When my own college aged kids ask me for career advise and then look at me all wide-eyed… I send them to this site by Quintessential Careers for a 2nd opinion. You would be smart to do the same. Here’s a great article to start them off and get them out of your basement.
A: It’s more than 25 words long. A sincere ad will as much try to screen people out as in. For example minimum requirements often means exactly that. If you don’t know the difference between thermal underwear and a thermal coupler – you shouldn
