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Absolute Job Search Guide | Job Search Strategies | Guerrilla Marketing For Job Hunters

Are you looking for a job? Frustrated with HR managers who don’t call you back? Confused about what to do next?Help is here! Now you can get more calls to interview for good jobs with North America’s best employers, with the tactics and strategies in The ABSOLUTE JOB SEARCH GUIDE.

Following this simple, step-by-step system, you will discover: how to get noticed by employers, with targeted résumés and cover letter show and where to network (so you can avoid the “pity parties” at most job clubs) • job search etiquette … and pitfalls to avoid how to follow up after sending your résumé — without being a pest what to do before, during and after you interview to maximize your result show to really crack the hidden job market help with the most difficult interview questions — including salary. Stop spinning your wheels. Start getting more interviews and job offers.

The ABSOLUTE JOB SEARCH GUIDE shows you how!Only $29.  Click the Buy Now button below.


This new workbook is ideal for non-management, anyone re-entering the workforce after an extended leave,and everyone who has sent out more than 20 resumes or gone on more than 10 interviews and hasn't gotten the offer they should have.

In other words, if you're frustrated with your job search OR stuck – this workbook is for you.

5 Steps To Taking Charge of Your Career | BNET

Dear Evil HR Lady,


Good ideas for the employed and unemployed to ponder.

The 30 Most Social Media Savvy Alumni Groups | Best Colleges Online

Colleges across the nation are reaching out to current and prospective students through social media, helping them learn more about campus events, programs, and what the school can offer. More and more schools are realizing, however, that social interaction with students shouldn’t end once they graduate. Many alumni groups have started taking advantage of social media sites like Facebook, Twitter, LinkedIn, and YouTube to keep in touch with students long after they’ve left campus. These tools not only make it easier for alumni groups to do a little fundraising, but can also be a great way for former students to stay in touch and make valuable connections that could help them find work in their post-graduation years.


One of the best and least recognized OR appreciated source of leads for new and older grads like me when looking for jobs is your Alumni. Here's a great round up of the nation's best AND if your'sis not mentioned perhaps you should find out why and even volunteer to help! It's a great networking venue.

Intern Blogs Verboten

Has anyone told you to promote your career with a blog? It makes sense that green young people haven't yet learned what should be kept as private, internal company business. So, companies are adopting policies that lay it out clearly. Employees are "discouraged from publicly discussing work-related matters" confidential or not. Still, the Society for Human Resources Management claims that only 8 % of HR departments have blogging policies. And, reports of cool, maverick bloggers who snitch about work antics only to have their blogs turned into books and movies are encouraging others to do the same. Source: New York Times, Anna Bahney. Canadian Headhunter

Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.

Occupy Wall Street Protestors: Top 10 Reasons You Can’t Find a Job

#10 – You’re Gullible

Well actually… you’ve been lied to.  But it’s your responsibility to separate out truth from propaganda and because you believed there were no jobs without verifying it yourself – you have to accept responsibility.    

You know there are no jobs.  The media talk insistently about a “jobless recovery”. The ‘classifieds’ are scant.  The job boards often have had the same tombstone ad up for months and you’ve already applied several times and heard nothing.  If you turn on the television, or glance at the headlines in a magazine or newspaper, there’s nothing but bad news. The economy sucks…  and there’s no way out. 

You've been lied to.

Yes, you’ve been told over and over and over again that there are no jobs.  And that is absolutely, unequivocally false.   

There are lots of jobs in America.  Millions of new hires are made every month. What’s more, millions of jobs go unfilled each and every month. 

Here’s what I’m talking about.

Just this past August [2011], there were 4,014,000 million “hires” in America and millions more jobs went unfilled.  

That fact should make you pause. 

It should stop you dead in your tracks. 

Let me ask you seriously, did you see those numbers reported anywhere?  Anywhere at all?  Was it reported in the news?  I mean that’s the kind of ‘good’ news that should make the NEWS right?  Did you see 4 million jobs in the classifieds or the job boards?  Didn’t think so.  We can speculate later why it wasn’t news – right now it’s important that you understand the numbers are real. 

The United States Department of Labor keeps very good records, thought it’s Bureau of Labor Statistics, on two critical measures;

  • Hires Levels and rates by industry and region, and
  • Job Openings by industry and region.

Clearly new job creation is critical on a macroeconomic level – and that's what the media and the politicians focus on because it's easy to see.  But analyzing those two measures – Hires and Job openings – paints a different picture on a micro-economic basis.  There's plenty of opportunity for you at the micro-economic level.  Please allow me to explain. 

Let’s look at what ‘hires’ means.

The definition of ‘hires’ from the Bureau of labor Statisitcs

Hires are the total number of additions to the payroll occurring at any time during the reference month, including both new and rehired employees, full-time and part-time, permanent, short-term and seasonal employees, employees recalled to the location after a layoff lasting more than 7 days, on-call or intermittent employees who returned to work after having been formally separated, and transfers from other locations.  The hires count does not include transfers or promotions within the reporting site, employees returning from strike, employees of temporary help agencies or employee leasing companies, outside contractors, or consultants.

The chart below show the latest data from the United States Department of Labor: Bureau of Labor Statistics  Clearly there were more than 4 million people hired.  If you’re looking for a job, that’s important to know.  The jobless recovery isn’t adding many new jobs but there were still 4 million people were hired last month. 

August 2011 Hires level

Unfilled Job Openings

As well, there were 3,056,000 unfilled job openings: in August as shown by the chart below.  This data is also from the United States Department of Labor: Bureau of Labor Statistics   I'm betting you didn't know that either. 

  August 2011 New Hires

The numbers don’t lie – 7 million jobs

Combined, the two surveys amount to more than 7 million jobs.   You can trace the historical data back for the last few years and see that every month millions of people are hired AND every month millions of jobs go unfilled at every level.  This is not a simple supply/demand mismatch of skills.  Nor do I believe it’s a conspiracy to keep wages low. 


If you’re looking for a job, the fact that the unemployment rate went up or down is irrelevant – you’re still 100% unemployed.  On an individual, micro-economic basis, the questions you should be asking yourself is, “how could I have been one of the 4 million people hired this month?   How can I tap into the 3 million jobs that went unfilled.” 


David Perry is managing partner of recruiting firm Perry-Martel international Inc. and  co-author of, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

Occupy Wall Street Protestors: Top 10 Reasons You Can’t Find a Job #9

#9 You’re Invisible

 Tell me: Fotolia_4092776_XS

  • Do you watch television in Black & White?
  • Bought music from your neighborhood record store lately?
  • Still looking for jobs in the classifieds?
  • Are  job boards, still your main source of leads?

Technology has changed how we do a lot of things we took for granted just a few years ago.

Me, I really think color makes TV more interesting and I buy my favorite music on iTunes.   Employers very rarely run newspaper classified ads anymore.  But you knew all that already.

Bet you don’t know this…

Employers don’t use job boards much anymore either.

Sure they flocked to them when they first came on the scene.  Job boards made everything easier and faster during the late 90’s ‘War for Talent’.  It made it super easy for job hunters everywhere to ‘SURF, CLICK, & APPLY’ on-line.  Job hunters could do it in their pajamas.  Fast, Cheap & Easy!

Ask any job hunter and you’ll likely hear that they feel the 90’s ‘War for Talent’ has become this recession’s ‘War on Talent’.  Sure employers still use the internet for recruiting…  the weapons have changed


99% of Jobs Aren’t Advertised

A rapid transformation in technology has gone unnoticed by most job hunters.    The very technology that allowed employers to hire faster has been turned against them by job hunters and employers can’t deal with the avalanche of unqualified resumes they now receive, each one of which has to be filed, tracked, and replied to.   This consumes hundreds of hours of time that few employers can afford.

To get around the bottlenecks caused by Equal Employment Opportunity Legislation employers are relying on a brand new digital suite of tools and tactics to find the handful of “most qualified” recruits that they want to interview.  How easy is for an employer to find you?     You’re invisible unless you have a profile on [or took the time to put one in yourself – it’s FREE by-the-way] , or have built a well crafted ‘key-word rich’ profile that makes you stick out on LinkedIn, Facebook ,  or Twitter.    And if they do find you, can they understand the value you bring to their organization?


Your 1st Interview Comes to You Now

Chances are your first interview will happen without you.  Employers hunt selectively – think rifle shot – not shotgun.    Given the choice of running an advertisement for an ‘exhaust systems engineer in Detroit” and having to wade through 500 – 5000 resumes, or doing a key-word search through Google, LinkedIn, Facebook, or Twitter … I’ll chose the key-word search every time because I’ll only get exactly what I ask for.  I will assess the people I find and make a decision among the dozen or so very qualified people I find… which one I want to interview.  Your first interview happens without you even being aware.  If you pass, then I’ll call you.   Like thumbs up

What this means to you is that you may never be called or considered for jobs which you may be perfect for,  simply because the person searching can’t find you but did find someone else.  We recruiters know that the best and brightest are rarely the ones who win the offers – it’s usually the ones who can best articulate their value to the employer – provided you can be found of course.


Yes there are jobs in the “hidden job market” – and lots of them – but to get at these opportunities, you need to learn How to Be Found.    You can make the jobs come to you if you learn how to use social networking effectively in your job hunt.


Compliments of David E Perry. For more creative job search tactics, go to the Guerrilla Marketing for Job Hunters blog and download the free audio CD.

How to always interview well

There are three types of presentations you are likely to go through each interview:

1. Short synopsis [30 seconds in duration] – you start off by saying something to this effect, “maybe it will be easier If I give you a short synopsis …”

2. Detailed dialogue about previous positions [be prepared to dissect each job ] – this is a back and forth on job a. b, c, etc. This second presentation will come in the form of an open dialogue which may begin with “tell me about one of your particular jobs and how it relates to…”

3. Technical interview – The interviewer will get into the nitty-gritty technical details.

If it looks like a lot of work – well, it is. Here’s how you tighten the cycle and ensure your presentation is complete AND that you can spit it out on demand without sounding canned.

When you physically write something down it more easily becomes logged in your mind, so here’s what I suggest you do the next time you’re preparing for an interview so that you “show” your real potential to the employer with out becoming tongue-tied.

Short synopsis – use a full legal size page. Write a short synopsis for your entire working career until it looks good and sounds complete. Rehearse this until you’re comfortable with it and eventually remember it to the point where it flows naturally off your lips like you where saying it to a friend in casual conversation and not from memory.

For the second presentation you need to write a short synopsis on each job. Use a “T” account [if you’ve read Guerrilla Marketing for job Hunters or know how to] – in the left column list 5of the responsibilities the employer is looking for in the new job you are applying for.  In the right column list similarities to your previous positions AND link them together fro the employer. This simple act will separate you from the pack as an outstanding candidate. If the previous gentleman had taken the time to do that we likely would have extended an offer to meet the executive team.  Admittedly it would have taken perhaps an hour of his time at most.

Rehearse until you can repeat it without thinking. It eliminates choppiness – there’s no time for thinking in an interview – it's the time to perform.

The ability to retrieve information smoothly and quickly is important. You can’t hesitate in an interview there’s just too many opportunities for employers to incorrectly surmise why you’re taking so much time to think before you answer. For every moment the employer watches you think, you lose credibility. They want to see you together.  If you use the “New Value Grid” from Guerrilla Marketing for Job Hunters you can easily link your features and benefits to their needs.

So for your second presentation you way want to begin by saying, "I guess I'd like to start by telling you the reason why I’m here today, and that’s based on researching as much as I could about the company, I really felt that this company had direct links with things I’ve done and training which I’ve had and I can see a link between the company and myself."

To your success Guerrilla!

Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.

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Meet an A+ RezScorian: Peggy S! | The Quasi-Official RezScore Blog


Yes job hunting is a marketing exercise where you are the product and your resume the brochure.

Career Watch: Finding a job in a third the time – it management, careers – Techworld

Is there one thing job hunters can do that would shorten their searches? Stop looking for jobs. Start looking for employers and influencers. Pick a list of 10 to 20 companies where you want to work. They're not hiring? Doesn't matter. The one-word cure for "hiring freeze" is attrition. People get fired, laid off, quit or die every day, even at companies that aren't hiring. When you focus your efforts on a short list of target companies,


Press Kit: #12 of 50 Ways to Find a Job Today

People make all kinds of claims about their skills and abilities when in fact they’re not true, so it’s little wonder that employers are naturally skeptical. So if you have won awards, have been quoted in the news, or have any other type of “proof” that your accomplishments really do exist, then build a portfolio and send it with your cover letter and resume. I’ve done this myself many times, first as a job-hunter and than later as a head-hunter in search of projects. A picture is worth a thousand words and an article, reference letter, or thank you note from a client, is worth a thousand more. 

  •  If you’re a student looking for your first real job, send a transcript of your marks. It probably doesn’t matter but it might, especially if you kept a high GPA and a part time job.
  • Copies of articles and awards should be included
  • Use Xeroxed copies; don’t send originals because you may never get them back
  • In articles, highlight the part about you so they don’t need to search for it.
  • Bring this with you to an interview as well because the individual items in the Press Kit make good talking points.

This is a perfectly logical idea and a natural extension of your resume.  For years architects and designers have been dragging around portfolios to sho prospective clients and employers.  Why not you?

Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.

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