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Preview of Guerrilla Marketing for Job Hunters 3.0

Every year, 50-million jobs are filled in the United States — almost all without a job posting. Employers are relying on a brand new digital suite of tools and tactics to find the handful of “most qualified” recruits that they want to interview.” Because of this, we put a booster rocket on our earlier book, going beyond ‘where to look’, to include "how to be found". The secret to finding a suitable job today lies in mastering the digital search environment used by employers which includes, LinkedIn, Facebook, Twitter Branchout, HubSpot, ZoomInfo and more. It’s confusing mess so we’ve simplified it for you and focused on those tools that bring you results fast. If you’re interested, you may fill in your name and email address below to preview chapters of the book. Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

Apr 18, 2011 | 0 comments View Post

Guerrilla Job Hunting 2011-06-08 01:20:00

" In late 2008 I was in a challenging spot, professionally. But a combination of guerrilla tactics, personal branding and fortuitous timing got me back in the game. Several events conspired to create Brand Man, my fictional alter ego. The first was the economic crisis of 2008-2009 and the subsequent implosion of the job market. I knew there would be lots of qualified candidates applying for the same positions I was targeting. Plus, I was at a disadvantage because I had been doing contract and freelance work for the previous year and a half." Read the full story at www.gm4jh.com/g3downloadpage/tom-mcalister

Jun 08, 2011 | 0 comments View Post

#1 Rule for Job Hunters in 2011 and beyond– Be found: 5 Free ways to ensure you’re on every employers’ radar

Despite signs of a strengthening economy, the tried-and-true methods of finding a job will no longer suffice. Make LinkedIn, Facebook, Twitter and Branch Out part of your plan today before your competition does.

Aug 15, 2011 | 0 comments View Post

A Personal Branding Lesson from Arnold Schwarzenegger: Would the Terminator get Terminated

Used wisely, email is a great tool. It’s instant and costs next to nothing compared to the mail AND your targets secretary won’t intercept and delete it! Guess AGAIN! The challenge is getting your message delivered – and opened. The proliferation o…

Sep 13, 2011 | 0 comments View Post

Absolute Job Search Guide | Job Search Strategies | Guerrilla Marketing For Job Hunters

Are you looking for a job? Frustrated with HR managers who don’t call you back? Confused about what to do next?Help is here! Now you can get more calls to interview for good jobs with North America’s best employers, with the tactics and strategies in The ABSOLUTE JOB SEARCH GUIDE. Following this simple, step-by-step system, you will discover: how to get noticed by employers, with targeted résumés and cover letter show and where to network (so you can avoid the “pity parties” at most job clubs) • job search etiquette … and pitfalls to avoid how to follow up after sending your résumé — without being a pest what to do before, during and after you interview to maximize your result show to really crack the hidden job market help with the most difficult interview questions — including salary. Stop spinning your wheels. Start getting more interviews and job offers. The ABSOLUTE JOB SEARCH GUIDE shows you how!Only $29. Click the Buy Now button below. via www.gm4jh.com This new workbook is ideal for non-management, anyone re-entering the workforce after an extended leave,and everyone who has sent out more than 20 resumes or gone on more than 10 interviews and hasn’t…

Oct 24, 2011 | 0 comments View Post

How to answer interview question: ‘Why should we hire you?”

Yesterday I experienced one of those interview moments from hell. Great candidate. Great Company. Horrible interview. Ever watch some one really blow it? I mean become so tongue-tied and scattered in their thoughts and presentation that you’re actually embarrassed for the guy? That was my experience yesterday. It will cost this candidate a terrific six-figure Job. Don’t let this happen to you. The candidate was caught flat footed when my client asked the following most basic of questions: “Jeff can you map your skills and experience to our opportunity and tell me how you would manage the growth of a growing sales force”. One shot – right through the head. It was over in 30 seconds. Now the interview went on for an hour but it was clear the candidate was road kill. He’d missed his opportunity. So, as a well trained client of mine, the CEO asked the question again in around about way – twice – just to be sure it wasn’t us. A half-baked answer was all we got. Interview over the candidate called me last night to see how it went. I was blunt. I told the candidate the answer to the CEO’s question in less…

Nov 14, 2011 | 0 comments View Post

Force your children to get a summer job

And they’ll love you for it when they’re 30. The biggest issue I have as a progfessional recruiter continues to be the work ethic – or lack there of – of most new graduates. More and more of my friends like to send their children my way for career advice as they near college graduation [you now know I'm really really old]. The difference in the expectations between those who have had summer jobs and those who haven’t are simply stunning. Thos who’ve had summer jobs understand the need to actually work instead of just expecting to show up and be the president on day 3. The single best thing you can do for your children is to throw them out into the real world – if only for the summer – as fast as possible. I guarantee you they’ll learn what work really is AND it’ll convince them to get a good education so they aren’t stuck in some job they hate for the rest of their lives. Don’t expect a thanks until you’re too old to cash it though! Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing…

Dec 06, 2011 | 0 comments View Post

The 3 R’s of successful job-hunting: Research

In grade school we learned the 3 Rs of Reading, wRriting and aRithmetic. Those were our most important lessons [ok so I’m dating myself here]. For job-hunters it is Research, Relevancy, and Resiliency that will deliver an A+ interview. Research As a job-hunter you need to research and determine: ♦ which are your marketable skills; ♦ which industries/companies you should target that use those skills; ♦ what are the specific needs of each company in your target market; ♦ who’s in a position to hire you in those companies; and ♦ what’s the best way to approach them? The way you approach people will be determined by your research. We’ll talk a great deal more about research specifically in the book. For now understand that your research will help you determine what your going to sell to whom – with YOU as the product. It may sound silly or even daughnting if you don’t have any formal slaes trainging but really it’s very straight forward. I can do this and so can you! Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free…

Jan 03, 2012 | 0 comments View Post

10 Worst Resume Fibs in Academic History – Online Colleges

In a competitive job market, resume lies have become more and more commonplace. A recent study by the Society of Human Resource Managers revealed that 53% of people have lied on their resume, and 70% of college students would create a resume fib if it…

Mar 01, 2012 | 0 comments View Post

eXtreme Resume Makeovers

Stand Up and Stand Out I get a lot of flack for some of my ideas but between you and I — frankly you know you’re doing something right when people start copying you’re work. My eXtreme 1-page resume make overs are a good example. I’ll save you the boring details but suffice it to say the average resume is a boring collection of pulp fiction. Here’s a typical resume Download john_walton_before.pdf and here’s the same resume reduced to one page Download john_walton_after.pdf with the salient features up front. Which would you be more inclined to look at and read if you where an employer – especially if it was sent unsolicited and you had no clearly defined open position? The answer is the "After" one. And that’s the ONLY right answer. If you’re the type who likes to copy or extrapolate you’ll find 25 more examples here but I warn you they’re not free. Having said that – what’s your time worth? if you make $50k per year it’s $25 per hour. If your experience with unemployment fits the norm then every extra day you look for your next gig costs you $200. The average job search is 180…

Apr 17, 2012 | 0 comments View Post
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