Guest blog: Selling Vacuums and Job Interviews

I have seen it a million times. People that are the perfect match for a job fold under the pressure of a job interview. The job market has changed, and no longer can you tell an employer about the tasks you did at your previous companies.JimFromTaxi

With so many skilled, educated and creative candidates to pick from, hiring managers are looking for the best of the best. They want to know if you fit into the company culture, what your Emotional Quotient is, who you are, and what you can do for them.

The only way to win the interview is to handle like a sales meeting where you present  yourself in the best possible light about what you can do for them. Let’s be honest. You are selling your services to them in exchange for pay and benefits.

If you want the job, you better be able to make a living selling vacuums.

I recently had the privilege to read a preview of David Perry’s new book, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today. What a book. There is so much information in it that was not in the previous 2 editions.

In one of the chapters he tells us that the 3-R’s have changed since we all went to school. No longer are they Reading, ‘Riting and “Rithmatic. He stresses that if you want to get an A+ and land your job you better focus Research, Relevancy, and Resiliency.

Without stealing his thunder, he is spot on. Unless you research a company from top to bottom you will never understand them. In doing your Research you must find a way to ensure that you are the Relevant solution to the needs the company has. You must also be Resilient. You have to learn how to handle all the no’s in life.

Those three R’s are the very tools that a good vacuum salesperson needs when going door to door.  The ones who have mastered those skills get paid well. Those who have not… well, you know.

Do you remember the show Taxi? It was one of my favorites. In one particular episode called “One The Job – Part 1”  the gang meets at Mario’s to discuss what they have been doing since the Sunshine Taxi Company went bankrupt.

Reverend Jim Ignatowski took up a new job selling vacuums door to door.  I want you to watch his use of David Perry’s 3-R’s here –

Will you fold under the pressure?

Or can you sell vacuums and master the job interview?


Wayne Eells is the Founder and CEO of Eells Consulting which specializes in helping Entrepreneurs and Small Businesses achieve strong long term growth. Wayne’s 5-Star Backcast Method has earned him the label of Business Accelerator.  His experiences include working as a pastry chef, a firefighter/EMS provider, and working with NASCAR and the race teams.




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