A Personal Branding Lesson from Arnold Schwarzenegger: Would the Terminator get Terminated

Used wisely, email is a great tool. It’s instant and costs next to nothing compared to the mail AND your targets secretary won’t intercept and delete it! Guess AGAIN! The challenge is getting your message delivered – and opened. The proliferation of SPAM of all kinds has forced most employers and certainly all head-hunters to install sophisticated software that automatically deletes unapproved email. So how can you increase the likelihood that yours will be one of the very few unsolicited emails that gets opened? The answer is both simple and difficult: write a great subject line. To do this, you must be clear, compelling and specific. Here’s a drab, uninspiring subject line like the hundreds I get every single day: *********************************************************** Sales VP Resume attached for your review Yawn!!!!! If Arnold Schwarzenegger used that line – his aplication would get terminated! It entirely lacks sizzle, a sense of urgency, and specifics. What a waste of ether. I wouldn’t open it. Let’s bring it to life: David, how many VPSales can generate $150 M new revenues in just three years? It’s long, but it takes you somewhere interesting. It has a fighting chance of enticing a click-through. In the previous example,…

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