You can become recognized and branded as an industry expert by writing  and producing a newsletter.  All you really need to do is summarize  best practices – add your experience or comments – print and mail it.   


When you send a newsletter with topical information that's actually useful, employers may recognize your name when you telephone, making them more likely to take your call.   When they
in turn are looking to hire someone with your expertise you're likely  to be one of their first calls.
– Newsletters should be 1-4 pages but no longer.
– Summarize lengthy pieces and refer the reader to your web site for the full text version.
– You can dress up the newsletter without breaking the bank by using pre-printed paper from companies like Paper Direct, http://
– Make an electronic version and put it on your website.

Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.

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