How to always interview well

There are three types of presentations you are likely to go through each interview:

1. Short synopsis [30 seconds in duration] – you start off by saying something to this effect, “maybe it will be easier If I give you a short synopsis …”

2. Detailed dialogue about previous positions [be prepared to dissect each job ] – this is a back and forth on job a. b, c, etc. This second presentation will come in the form of an open dialogue which may begin with “tell me about one of your particular jobs and how it relates to…”

3. Technical interview – The interviewer will get into the nitty-gritty technical details.

If it looks like a lot of work – well, it is. Here’s how you tighten the cycle and ensure your presentation is complete AND that you can spit it out on demand without sounding canned.

When you physically write something down it more easily becomes logged in your mind, so here’s what I suggest you do the next time you’re preparing for an interview so that you “show” your real potential to the employer with out becoming tongue-tied.

Short synopsis – use a full legal size page. Write a short synopsis for your entire working career until it looks good and sounds complete. Rehearse this until you’re comfortable with it and eventually remember it to the point where it flows naturally off your lips like you where saying it to a friend in casual conversation and not from memory.

For the second presentation you need to write a short synopsis on each job. Use a “T” account [if you’ve read Guerrilla Marketing for job Hunters or know how to] – in the left column list 5of the responsibilities the employer is looking for in the new job you are applying for.  In the right column list similarities to your previous positions AND link them together fro the employer. This simple act will separate you from the pack as an outstanding candidate. If the previous gentleman had taken the time to do that we likely would have extended an offer to meet the executive team.  Admittedly it would have taken perhaps an hour of his time at most.

Rehearse until you can repeat it without thinking. It eliminates choppiness – there’s no time for thinking in an interview – it's the time to perform.

The ability to retrieve information smoothly and quickly is important. You can’t hesitate in an interview there’s just too many opportunities for employers to incorrectly surmise why you’re taking so much time to think before you answer. For every moment the employer watches you think, you lose credibility. They want to see you together.  If you use the “New Value Grid” from Guerrilla Marketing for Job Hunters you can easily link your features and benefits to their needs.

So for your second presentation you way want to begin by saying, "I guess I'd like to start by telling you the reason why I’m here today, and that’s based on researching as much as I could about the company, I really felt that this company had direct links with things I’ve done and training which I’ve had and I can see a link between the company and myself."

To your success Guerrilla!

Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.

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