land your dream job by writing a self-help booklet

Really want to stand out and get ahead?  Got a couple of hours!  Sit down and write a booklet relevant to your industry with helpful information AND then give it away.  Everyone loves a freebie so give away something that demonstrates your expertise.  In my case, for example, I designed, wrote and distributed a free booklet on how to do a reference check  correctly, called Don't Hire a Liar. The booklet subtly points out the

 

benefits of using a professional – like myself – to do their hiring. The booklet hot-links to a supplemental software program for reference checking which my firm sells.  You could embed a hot link to your web site, resume or bio.
–  Give the booklet away everywhere you can.
–  If you send a printed version to someone make sure you indicate where they can get extra copies for their colleagues.
–  Ideally give a web site address people can pass on to others.
–  Advertise it on your web site and through those newsgroups frequented that hiring mangers in your target market and their recruiters frequent.
–  If you print your own business cards, put the URL for link to the booklet on the back.

Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.


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