PR for Job Hunters: Managing Your Public Image

Networking is about who knows you – so be visible and cultivate a powerful public  image. Make sure your promotions and major sales wins are noted in the trade press and visible through LinkedIn and ZoomInfo. People judge you by the company you keep… that’s especially helpful for you when it’s a high profile account potential employers may covet.


Go to both sites now and join.  Fill out your profiles and makes sure you use them in your emails.  Make sure you know what people are going to find and make the necessary corrections to ensure they find "you" and you understand what they find.  If you click on the link to my LinkedIn profile you'll see that you read what I want you to read while at ZoomInfo I've been mistaken for my evil twin who's with the Canadian Tax Foundation [actually they're the good guys – they defend the public].

But the point is it's not me, so I need to go in and correct that.  Go check out your public image now.

Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.

Leave a Reply

If you want a picture to show with your comment, go get a Gravatar.