Q: How much do people embellish when they’re writing job postings?

A: Job ads are designed to arouse your interest and entice you to apply. So often times it’s what ever goes – from the “team” you’d work with to the technology or even the location. Recruiters always ask themselves what sets this opportunity apart from everything else out there especially if the job isn’t deemed to be glamorous.  They're selling "sex" and "power".

Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.

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