Realize The Awesome Size Of Your Network

Did you know there’s an army of volunteers — 62,500 people strong — sitting right under your nose, waiting to send you job leads?


It’s true.


Now. do you think you MIGHT get an interview or two every week if you had 62,500 pairs of eyes and ears on the lookout for job openings?


Well, you do! Because, according to most research, the average person is acquainted with about 250 other people. And those 250 people know 250 more. Multiply the two and you get 62,500 people, enough to fill Ross-Ade Stadium at the University of Purdue.


This huge figure is the true value of your network. Because it’s not just who YOU know, it’s who THEY know. That’s what counts.


So right now — today — please do these 3 things.


Step 1) Write down the name of every single person you know, from friends and family to casual acquaintances. That includes your CPA, attorney, hair stylist, manicurist, pastor, dentist, banker, real estate agent, neighbors and pastor, to name just a few.


Put special emphasis on listing affluent people (most wealthy people own their own business or know someone who does) and centers of influence (local leaders who know the movers in shakers in town, like pastors, superstar real estate agents and attorneys).


Don’t stop writing until you have at least 250 names.



Step 2) Contact 10 people a day for the next 25 days and say these words when you call or write: “I’m looking for a position where I can help a ___ company with my expertise in ____. Who do you know that I should be talking to?” Try to get at least 3 names from each person.


Be sure to thank your contacts for every name they give you. Then, ask each contact to please pass your name and number on to anyone they think of later whom you might be able to help.


(Notice, you’re not begging for a job here. You’re offering to help a company with your expertise. Big difference. And it gives you the enthusiasm that encourages others to respond.)



Step 3) Pick up the phone, call each potential job lead and follow this script: “My friend, Joe Jones, in Chicago told me to give you a call. I’m a manufacturing manager in Minneapolis and Joe said you would know who to talk to for advice. For the past ___ years I’ve specialized in ____ and I’m looking for a company that needs to get the most out of its ____. Who do you know that I should be talking to?”


If that person can’t help you directly, he or she should give you the name of someone who can.


Use of a script is important, since you can practice until it flows naturally. And be sure to stand up when you make your phone calls — this gives your voice an extra dose of vitality, a definite plus.



Action Step: It’s not who YOU know, but who THEY know – that’s what you should focus on. Doing so will help you tap into the HUGE power of your network, right now.


Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.

Leave a Reply

If you want a picture to show with your comment, go get a Gravatar.