With a radically smaller pool of skilled workers and the increased demand for profits, the original War for Talent of the late 1990s has morphed from a quantitative to a qualitative one, best described as the War for the Best Talent by authorPeter Weddle in Generalship: HR Leadership in a Time of War (Stamford, CT: Weddle’s, 2004). The old “bums on seats” mentality of many employers is quickly being replaced by “brains on seats.”


Faced with stiffer competition and tougher hiring requirements, companies of every sort are becoming single-minded about productivity and bottom-line performance. Consequently, competition for jobs is increasing as management seeks and hires only those persons who appear to have the most potential for helping to boost the company’s profits. For many companies, employees are now viewed as a variable cost—hence the term human capital—to remain “on the books” only as long as they continue to produce. Looking for an old-fashioned job like the one “Dad used to have” is a waste of your time— Jobs are temporary in the new economy—henceforth you always need to be looking for the next opportunity.

Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.

Leave a Reply

If you want a picture to show with your comment, go get a Gravatar.